Case study 1 · Two decades, real resultsJoshua Boswell's track record.
Before Tabula Works, and before Strahes Consulting, Joshua spent two decades as one of the most-recognized direct-response copywriters of his generation. The client list is long. A few names that stand out: Sony. Google. St. Jude.
That training matters because it is how we still ship work today. Build it to move the number. Test it. Keep what works. Cut what does not. Direct-response discipline applied to AI is rarer than it should be. It is the difference between an AI investment that earns its keep every week and one that sits unused after a month.
Selected detail to be added: top campaign results, controls beaten, copy that ran for years.
Case study 2 · Agents in productionStrahes Consulting, shipping right now.
Our team currently ships AI for $1M to $20M businesses across many sectors. Voice and SMS agents that answer phones, qualify leads, book appointments, and follow up at 2 a.m. Internal tools and customer portals. Dashboards that show the real numbers. Workflow automations that kill the copy-paste tax. Full tech stack replacement when that is the right call.
We are not theorizing about AI. We are shipping it on a Tuesday.
Selected detail to be added: number of agents in production, calls handled, hours given back, revenue recovered, sectors served.
Case study 3 · We eat our own cookingHare Wine Co.
John Hare and Sam Trivieri run Hare Wine Co. in the Niagara region. They are also founding partners of Tabula Works. The same operating system we install for clients runs their winery: marketing, knowledge, data, ops, all of it.
Hare Wine is not why we exist. Hare Wine is the live demonstration that the model works when the operator and the owner are the same person.
Photo · Hare Wine Co.
Selected detail to be added: hours given back to the founders, marketing lift, decision-speed improvement.
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